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Esther Yang
Work Notes About Contact

← Work

01

Designing for First Contact

Trust infrastructure for a two-sided marketplace in a highly regulated industry.

Trust Design Regulated Markets Two-Sided Marketplace

When a platform speaks on your behalf to a stranger, trust isn't a feature. It's the entire product. We made compliance the value proposition instead of the constraint — for a network of 400,000+ agents, across a platform acquired in 2024.

Ready to build something  Ready to build something lasting?

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