A little bit about me

I’m a product designer who likes working on things that haven’t been figured out yet.

Most of my work has been in B2B fintech and proptech, usually as a founding or lead designer. I’ve worked through acquisitions, built products from scratch, helped teams make sense of AI, and worked on some pretty complicated systems. Often, the hardest part of the work has had very little to do with the interface.

I’m usually most useful when the brief is still a little messy. I like figuring out what we’re actually trying to solve, what the product needs to do, and where the constraints are before jumping into screens.

I care about good craft, but I care just as much about getting the thing itself right. People are sometimes surprised by how simple the answer turns out to be. I take that as a compliment. Simple is hard.

I’m excited by how much easier and faster technology is making it to build things, but I think the point of better tools is ultimately to give people more time for the things that matter outside of them. If we’re asking someone to spend their time with a product, it should be worth that time. The faster we can create, the more important it becomes to understand people, context, and what’s actually worth making. Once that happens, the design tends to get a lot easier.

If you’re working on something early, complicated, or a little undefined, we’ll probably get along.

Currently obsessed with: 🏒 hockey · ⛳ golf · being terrible at both

Until then,
Esther