About me

I’m drawn to the problems that haven’t been named yet. Where the brief is wrong, the scope is undefined, and the real question is buried underneath. That’s where I do my best work. My background is in B2B fintech and proptech, mostly as a founding or lead designer. I’ve unified platforms after acquisition, defined how AI actually differs from automation and search, and built workflows where the hard part wasn’t the interface. It was getting the system right before a human ever saw it.

The decisions I care most about don't look like design when you're making them. They look like: what is this system actually for, who does it serve first, and what happens when those two answers conflict.

At my core I’m a builder. When the foundation is right—when the brief is honest, the scope is real, the constraints are named—the ideas come easily. The work still takes craft. It just stops fighting you.

If you’re working on something messy, early, or ambitious, I’d love to hear about it.