About me

I’m drawn to the questions no one asks and the decisions no one documents. I like starting where things are still messy—unclear problems, half-formed ideas, too many directions. I help make sense of it, figure out what matters, and move things forward.

I’m especially interested in 0–1 work: early-stage ideas, undefined spaces, and building from scratch. That’s where decisions matter most, and where design can have the biggest impact.

If you’re working on something messy, early, or ambitious, I’d love to hear about it.